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WarnerMedia Head Of Originals EMEA Says HBO Max European Content Will Be “Broader” & “Not High-Brow”; 50% Of New Series Will Be Unscripted
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deadline.comAntony Root, who heads up WarnerMedia’s originals drive across EMEA, has outlined his vision for the studio’s European content as it continues to roll out HBO Max across the continent.During his keynote at Series Mania today, Root promised “a broader approach going forward” in terms of both form and genre, saying that series would often still have HBO’s trademark edge but “should be accessible”.He noted that HBO Max is aiming to reach “broader audiences than the traditional HBO audience” and said the studio’s streaming service “is not about doing highbrow”.
The exec also qualified that content “can have complexity” and that the company is “not in the business of making banal television”.Root pointed to HBO Max in the U.S., which he said had
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