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ViacomCBS Q1 Advertising Revenue Jumps 21% With Super Bowl LV, NCAA Tournament
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thewrap.comYahoo Finance. ViacomCBS actually posted adjusted EPS of 1.52 on $7.4 billion in revenue.Overall revenues rose 14% from the same quarter in 2020 and earnings were up 40 cents per share.
ViacomCBS’ operating income was $1.5 billion for Q1 2021.Super Bowl LV and the NCAA Tournament handed the combined Viacom and CBS a big-picture advertising revenue increase of 21%.
Removing cable from the equation, where ad sales slipped 7%, advertising revenues jumped 40% at just CBS and on streaming.Streaming revenue rose 65% in the Paramount+ launch quarter, though Pluto TV played a role in that as well.
Paramount+ and Showtime now combine for 36 million global subscribers, the company said, an increase of six million. Pluto TV has nearly 50 million.
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