Brian Steinberg Senior TV EditorViacomCBS intends to return to the industry’s “upfront week” to showcase new programming, a sign that the media industry is working to bring back a few traditions as the world continues to emerge from the coronavirus pandemic.The presentation will be virtual, as it was last year, and will take place May 19, a ViacomCBS spokesperson confirmed.
But the move shows the media sector hoping to bolster a more traditional business schedule. Last year, NBCUniversal, ViacomCBS, Discovery and WarnerMedia held streaming-video presentations earlier than expected, as much of the advertising business tried to work though a chaotic time during which TV productions were delayed and sports events cancelled.
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