Patrick Hipes Executive Managing EditorEXCLUSIVE: UTA has signed Emmy Lovewell, the fitness pro, dancer and popular senior instructor at Peloton.
The agency will rep her in all areas including digital content, endorsements, publishing and podcasting.Lovewell has been at Peloton for the past three years, and currently is a Senior Instructor teaching cycling, dance and strength classes to the live and on-demand fitness platform’s 2.6 million global members.
Among her content is the Listening Party bike series, which showcases emerging and indie artists, in collaboration with artists and music labels.
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