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Twitter Shuts Fleets, Its Expiring Tweets Feature: ‘We’re Sorry Or You’re Welcome’
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thewrap.comwe're sorry or you're welcomeAt launch, many Twitter users became thrown off by the name of Fleets, which some pointed out was the name of a popular enema.
Introduced back in November, Fleets was identical to Snapchat’s Stories feature and it was slated to start implementing full-screen ads.
It was Twitter’s attempt at trying to monetize and get users to tweet more on the platform.While Snapchat first introduced Stories in 2013, Instagram followed a few years later with a similar feature.
WhatsApp and Facebook have also made their copycat versions.In April, Twitter’s stock price plunged some 15%, mostly wiping out the company’s 2021 gains.
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