Will Thorne Staff WriterThe first ever NFL game to be shown exclusively on streaming platforms scored solid numbers, showing encouraging signs for future streaming-only games.Saturday’s encounter between the San Francisco 49ers and the Arizona Cardinals delivered an averaged minute audience of 4.8 million viewers on Amazon, Twitch, Verizon, the NFL and the two teams’ platforms.
For comparison, games which aired only on the NFL Network have averaged around 5.6 million viewers so far this season, meaning the potential streaming drop-off doesn’t seem to be all that big.The NFL is touting that 4.8 million as the largest ever average minute audience, which represents the closest streaming metric to traditional ratings measurements, for an NFL.
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