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Anthony Dalessandro
‘Trolls World Tour’: Universal PVOD Experiment Racks Up Near Estimated $100M To Date
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deadline.com
deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor Universal’s decision to take DreamWorks Animation’s Trolls World Tour into homes at the 48-hour rental price of $19.99 during exhibition’s COVID-19 shutdown has reportedly racked up an estimated $95M in rental fees in the title’s first 19 days.
With VOD terms in the studio’s favor at an estimated 80%, Universal is banking an estimated $77M in revenues before marketing expenses.
Those are better terms for Universal then the 50/50 or 60%-65%/40% splits they reap in their relationship with movie theaters.
Of course, these are great results upfront for Trolls World Tour, but what does it mean for the pic’s downstream revenues? In its first 19 days of release at the domestic B.O.
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