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Anthony Dalessandro
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Anthony Dalessandro
My Spy
Will ‘Trolls World Tour’ Profit Off Universal’s Experimental VOD (& Drive-In Theater) Model?
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deadline.com
deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there’s many things that make sense financially for major studios when it comes to the distribution of their movies right now.
It made sense that current theatrical releases like Bloodshot, The Invisible Man, The Hunt, Onward, etc. would quickly go into the home via VOD, EST purchase or streaming.
It also makes sense for some low and mid-budget movies that may have struggled in a normal theatrical marketplace –i.e. Paramount/MRC’s comedy The Lovebirds, STX’s family action pic My Spy, and Disney’s Artemis Fowl– to skip cinemas and head straight into homes.
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