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Anthony Dalessandro
‘Trolls World Tour’: Theater Owners Slam Universal For Skipping Full Theatrical Release, Say Near $100M PVOD Revenues Not “‘New Normal’ For Hollywood”
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deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor In the wake of the Wall Street Journal’s report that Trolls World Tour minted $95M off their domestic PVOD rental in its first 19 days, the National Association of Theatre Owners sent out a statement today exclaiming: “This performance is indicative of hundreds of millions of people isolated in their homes seeking entertainment, not a shift in consumer movie viewing preferences.
It is not surprising that people under shelter-in-home ordinances for weeks on end with increasingly limited entertainment options would take advantage of the movie’s direct-to-VOD move to keep children entertained, even at a premium price.” The theater owner org also underscored, “Universal heavily
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