Jay-Z, Kanye West and Victoria Beckham regularly seen wearing watches originally labelled for the opposite sex. Analysis found other manufacturers have made men's watches smaller and women's watches larger – but haven't ditched gender stereotypes altogether.
The move follows a trend among celebrities for subverting stereotypes and wearing watches originally designed for the opposite sex.
While many rappers may traditionally have been associated with large, statement watches, West is now regularly spotted wearing a small – but very valuable – 22mm Cartier Crash.
Meanwhile, Jay-Z is known to favour a 27mm Jaeger Reverso Duo and Harry Styles often sports a 32mm Rolex Precision. All of these watches would traditionally be considered “women's.
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