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TikTok Sale: Walmart Says It Is Partnering With Microsoft on a Bid for App

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variety.com

Todd Spangler NY Digital EditorWalmart is the latest to jump into the fast-moving bidding war for TikTok, as the retailing giant said Thursday that it is partnering with Microsoft on a deal to acquire the app.As first reported by CNBC, Walmart said it believes TikTok’s integration of e-commerce and advertising in the popular video-sharing app would be a valuable fit for its business.“We believe a potential relationship with TikTok U.S.

in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses,” Walmart said in a statement.The Bentonville, Ark.-based company added, “We are.

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