THIS Morning's Ruth Langsford was left in tears of laughter after she believed contributor Kem Cetinay had farted live on air.
The ITV presenter couldn't contain her hysterics after she believed Kem had passed gas while sitting on an inflatable jet-ski ahead of a segment about pool inflatables.
Introducing the upcoming segment, co-host and husband Eamonn Holmes began, "The weather is getting better and better into the weekend for most of us. "And we're heading outside to see Kem and how he's going to help indulge in all of that.
What have you got mate?" Clad in a short-sleeved floral shirt, the former Love Island winner stood amongst an array of inflatables as he spoke to the couple in the studio. "It's getting hot out here guys, and do you.
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