work in these stores. Not only are other communities coming into our [neighborhoods] and setting up shop, they're not even investing in our communities by providing jobs.” Plus, there’s the too-familiar feeling of often being watched by store clerks as a Black shopper that (rightly) rubbed Dias the wrong way.The solution is, obviously, to start your own business and run it the way you see fit.
But for so many budding Black entrepreneurs, it's a frustrating proposition. For Dias—who grew up in Inglewood, California with three sisters and says she spent a lot of time roaming the beauty supply aisles—the road to owning her own beauty supply store was packed with roadblocks. “I got a lot of nos.
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