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Telemundo YouTube Channel Tops 10M Subscribers, Tops Among U.S. Broadcasters, Giving Marketing Boost To Network And Peacock

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Dade Hayes Finance EditorEXCLUSIVE: NBCUniversal-owned Telemundo has surpassed 10 million subscribers to its main YouTube channel, a higher tally than any other channel tied to a U.S.

broadcast network.The shared model of the Google-owned platform has delivered the Hispanic media brand meaningful revenue from YouTube.

But its main value has been as a targeted marketing vehicle, especially given the firm embrace of digital technology by Telemundo’s core audience.

The potency of the network’s YouTube presence is now being mobilized for the national launch of Peacock this month.Eight of Telemundo’s 11 YouTube channels have at least one million subscribers.

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