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Spotify Acquires Megaphone, A Top Podcast Ad And Publishing Platform, For $235M

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deadline.com
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Dade Hayes Finance EditorSpotify has extended its run of podcast dealmaking, acquiring the well-established advertising and publishing platform Megaphone.Valued by sources at around $235 million, the deal is the second-largest of 2020 in the expanding realm of podcasting, after the $325 million acquisition of Stitcher by SiriusXM.The Megaphone Targeted Marketplace will make streaming ad insertion available to third-party podcast publishers for the first time.

Spotify recently introduced the technology on its own platform, enabling a wider range of brand messages to be woven into more relevant podcasts.

Reston, VA-based Megaphone, founded in 2015, works with Vox Media, Slate, the Wall Street Journal and ESPN, among many other clients.

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