Universal and AMC Theatres deal enabling the studio to release new movies on premium video on-demand within three weeks of their debut has upended the exhibition industry.
That substantially shrinks the amount of time during which films can only show on the big screen. The arrival of this moment had been threatened for decades.Before Universal and AMC’s alliance, movies typically had to wait 75 to 90 days before they appeared on home entertainment platforms.
Now, Universal will have the option to put its movies on digital rental services after they have played in theaters for 17 days. “This is a watershed moment for the entertainment industry,” says Rich Greenfield, a media analyst with LightShed Partners. “Universal isn’t trying to hurt.
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