Roku, one of the dominant U.S. streaming providers, says viewing on its platform of the NCAA Men’s Basketball Tournament rose 75% over 2019 levels.TV streaming reach, defined as the number of Roku households streaming channels carrying tournament games during their live window, increased by almost 87%, Roku said.
About 58% of traditional linear TV tournament viewers on Roku in 2019 did not return to traditional TV to watch in 2021.Ratings on CBS reflected that shift, with Monday’s telecast of Baylor’s decisive win over Gonzaga dropping 14% from the 2019 title game, with about 17 million total viewers on average.
Streaming’s gains in this case don’t come at the expense of ViacomCBS, whose streaming service Paramount+ carried the game and
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.