Todd Spangler NY Digital EditorRoku is adding a new annex to its original content strategy: The streaming platform has acquired This Old House Ventures, the company behind the 42-year-old home-improvement television brand.With the pact, current seasons of “This Old House” (Season 42) and “Ask This Old House” (Season 19) will be available for free on the Roku Channel as on-demand episodes.
New episodes will hit the platform after they air on local PBS stations.Roku is acquiring all of Stamford, Conn.-based This Old House Ventures’ global distribution rights and all subsidiary brands, including the “This Old House” and “Ask This Old House” TV programs, the show libraries of more than 1,500 episodes, all digital assets; and the company’s TV.
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