EXCLUSIVE: Radar Pictures, the TV and film production company behind the Jumanji franchise and Amazon’s series, is expanding into the video game sphere with a new partnership.
Radar will join with LevelN4XT to form Radar-N4XT, focused on developing new IP for video games and adapting existing game IP for television and film.Radar-N4XT will make the first joint effort between film production and game studios that is creating transmedia exposure and building audiences for game properties with its varied expertise in film/television, branding, fashion, music, and live entertainment.
With a slate of dynamic original and established IP, Radar-N4XT will create a new way to create, game, and entertain through the power of transmedia convergence.
Radar Pictures founder Ted Field said, “By partnering from the inception stage with video game creators we believe we can create a better fit among all verticals from the right kind of initial IP.“Enthusiasm for the collaboration was echoed by LevelN4XT co-founder Marcus Ticotin, who said, “This group of leaders from virtually every aspect of IP creation is uniquely poised to partner with game companies and expand their IP across a broad range of verticals.
Read more on deadline.com
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