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Jeffrey Katzenberg
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Jeffrey Katzenberg
Quibi Titles Will Be Renamed Roku Originals Under New Streaming Banner
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deadline.com
deadline.comRoku, which acquired most of the programming from Jeffrey Katzenberg’s defunct startup Quibi last January, has rebranded the shows as Roku Originals.The streaming provider used the acquisition to declare its entry into the original programming business, and subsequently announced other projects and acquisitions.
Today’s announcement of the originals label mentioned that more information about the Quibi lineup, including release dates, would be disclosed in May.
Roku is scheduled to give an online presentation to advertisers at the NewFronts on May 3.Roku Originals will be available on the company’s free, ad-supported destination, the Roku Channel.
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