Primary Wave Music Publishing announced Wednesday (March 11) that it has struck a multi-million dollar, long-term strategic partnership with legendary composer, songwriter, producer and performer Burt Bacharach.The partnership will include access to Primary Wave’s marketing and branding teams, publicity department and publishing infrastructure, including digital strategy, licensing, synch opportunities and film and TV production.
The publisher will work with Bacharach to market his name and likeness, manage all daily digital marketing activities and administer and market his songs, which include more than 500 compositions.
Read more on billboard.com
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