Glamour. “My earliest memory of beauty is that beauty comes from within, so it can't be addressed in just the physical sense.
I think in the West we talk a lot about pimples and hyperpigmentation and all these things that obviously show on the outside.
But it's also important to address that inner spirituality and beauty. That's what I learned from my mom.” Swarup has practiced Ayurveda her entire life, and the philosophy that the mind, body, and spirit are all in alignment is the driving force for Prakti.
When it it comes to her own routine, Swarup can sum it up in three words: “Simple, effective beauty. If I have more than six steps in my beauty routine, it's too much,” she says. “I think that women nowadays have so much going on and they just really want products to be multifunctional.
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