Post Malone quietly relaunched his lifestyle brand Shaboink on Monday with a donation of 40,000 N95 face masks to frontline workers across the U.S.
Originally launched as a CBD company last summer, the plan was for Shaboink to relaunch as a fully-fledged lifestyle brand, with the addition of apparel, accessories, and merchandise.
However, the Sunflower hitmaker altered his plans amid the ongoing coronavirus crisis, and has instead partnered with Direct Relief to provide personal protective equipment (PPE) to doctors and nurses on the front lines. “I’ve been working with my team on a number of unreleased products that fit into my lifestyle that I can’t wait to share with my fans,” he said, reported Rolling Stone. “(But) when faced with
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