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Portfolio Books Stands By Richard Montañez’s Claims He Invented the Flamin’ Hot Cheeto
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thewrap.comLos Angeles Times and NPR said he did — and did not — create the snack. “Only now, just as his book is announced, are we suddenly hearing an alternate narrative about the development of this product, which seeks to diminish Richard’s contribution and to question the details of long-ago events,” Zackheim added.
Montañez has spoken out about the claims against him and told Variety May 16, “I was their greatest ambassador,” speaking about Frito-Lay. “But I will say this, you’re going to love your company more than they will ever love you, keep that in perspective.”He told Variety, “all I can tell you is what I did.
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