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Coronavirus pandemic reports 2020

Podcast Industry Ad Growth Hit By Pandemic

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hollywoodreporter.com
hollywoodreporter.comhollywoodreporter.com:

The economic downturn brought about by the coronavirus pandemic is expected to hit the podcast industry, according to a new report.

Podcast ad revenue will increase this year, but the gains will be smaller than previously predicted, the fourth annual IAB Podcast Ad Revenue Report reveals.

In 2020, U.S. podcast advertising revenues will near $1 billion, up 15 percent compared with 2019. Previously, revenues were expected to grow nearly 30 percent.

The report, which was prepared by PwC, cites canceled or paused campaigns as the likely reason for the dip in revenues. But it notes that revenues are expected to rebound during the second half of the year.

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Coronavirus pandemic reports 2020
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