MRC Film Targets Audiences Over 50 With New Label, Landline Pictures, Led by Amy Baer
Angelique Jackson MRC Film has launched Landline Pictures, a new label targeting audiences over 50. Veteran producer Amy Baer has been tapped to lead the new venture.According to a release announcing the news, Landline Pictures “will focus on uplifting and entertaining stories that are about and targeting the over 50 demographic, yet commercial and conceptual enough to cross over to a broader audience.”Baer, who will report to MRC Film Co-Presidents Brye Adler and Jonathan Golfman, will oversee Landline Pictures’ creative and strategic agenda and serve in a producer capacity on all the label’s projects, with the goal to generate multiple films per year for both theatrical and streaming distribution.