Lionsgate has promoted David Edwards, who has been with the studio since 2012, to the role of executive vice president, Global Marketing.
He will oversee creative, digital and strategy for Lionsgate’s global motion picture marketing department and report to Marisa Liston, president of Global Marketing.
Edwards most recently served as senior vice president, Global Marketing Strategy, where he developed data-based marketing strategies, led campaign execution and oversaw content production for campaigns for films such as “La La Land,” “The Hunger Games” franchise, “Wonder,” “John Wick: Chapter 3 – Parabellum” and “Knives Out.” He is currently working on “The Unbearable Weight of Massive Talent,” the upcoming “John Wick: Chapter 4,” “White Bird: A Wonder Story,” “Borderlands,” “About My Father,” “Are You There God?
It’s Me, Margaret” and an untitled Adele Lim comedy project.“David is one of the most talented and thoughtful marketing executives I have ever met.
Read more on thewrap.com
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