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Pepsi Will Sponsor a Buzzy New Music Competition With Fat Joe on Triller

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variety.com
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Brian Steinberg Senior TV EditorNBC has “The Voice.” Pepsi hopes to build a similar phenomenon with “Your Wildest Dreams.”The beverage giant will launch a virtual hip-hop talent competition on Triller, the social-networking app that helps users edit and synchronize videos to backing tracks that is owned by producer Ryan Kavanaugh’s Proxima Media.

Over six weeks, Triller will conduct a Pepsi Wild Cherry “Your Wildest Dreams” contest that features a panel of top industry insiders including Fat Joe (above, pictured), Mike WiLL Made-It, Mulatto, Quay Global and Kenny Burns.

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