Paris Jackson and Outer Bank’s Madison Bailey Show Off Their Skims in Sexy New Poolside Swim Ad

usmagazine.com:

Skims just made summer a little bit hotter! Paris Jackson, Madison Bailey and Bella Poarch showed off their bikini bodies in an ad for the Kim Kardashian-founded brand’s latest swim collection.The campaign, which launched on Monday, July 25, is inspired by “the playful spirit of the Los Angeles pool party scene,” according to a press release.

The new capsule comprises of swimsuits, dresses and accessories “designed with the Skims signature fit and comfort to offer flattering, targeted support.”In the ad, Jackson, 24, dazzled in a caramel-colored string bikini in one shot and another image showed her lounging atop a floatie in a skin-tight one-piece.

For her part, Bailey, 23, wowed in a black cutout swimsuit while resting on a brown Skims towel.In a different photo, Jackson and Bailey posed together, sporting chrome sunglasses as they show off their poolside looks.Poarch, 25, modeled a high-cut one-piece in this season’s most popular color: Barbie pink.

The musician styled the look with gloves and wore her hair in a sleek ponytail.For Jackson, being featured in the campaign was a “full circle moment.”“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment,” she said in a statement. “I love the brand and doing this shoot was so much fun.”Poarch echoed similar sentiments, sharing: “I’m so thrilled to be a part of the new SKIMS Swim campaign!