live stream featuring American Sign Language (ASL) interpreters of the Oscars broadcast racked up approximately 300,000 views alongside the main show.
According to data from the Academy of Motion Pictures Arts and Sciences, the Oscars ASL live stream additionally had over 1 million impressions and was watched for 903.6 viewing hours.
And with early ratings figures pegging the 94th Academy Awards as being viewed by 15.3 million people nationwide, that would be just shy of 2% of the overall viewing audience.“CODA” and Best Supporting Actor winner Troy Kotsur were not the only deaf talent representing the Oscars, as the short film “Audible” was also nominated and Japan’s “Drive My Car” features a deaf character as well.
And given that added exposure for the deaf community, the Academy this year worked to make its show inclusive by employing its ASL live stream as a sort of “second screen” to the main broadcast.
Read more on thewrap.com
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