Nirvana Has a Streaming Hit, Thanks to ‘The Batman’ Adopting ‘Something in the Way’ as Gloomy Theme Song

variety.com:

Chris Willman Music WriterNirvana is not quite to Matt Reeves’ “The Batman” as Prince was to Tim Burton’s 1989 version of “Batman.” But even with only one oldie being used instead of an entire new song score, the new film is being identified with primarily one musician, thanks to Kurt Cobain’s “Something in the Way” appearing at prominent beginning and end points in the film as well as being alluded to in the score.So the gloomy-sounding song is experience something in the way of a comeback even outside of theaters, not surprisingly.

As of this Friday afternoon writing, a week after the film’s release, “Something in the Way” sits at No. 3 on Spotify’s daily ranking of the top 50 streaming songs in the U.S., with 803,000 plays for the day, just behind the No.

1 Glass Animals and another movie-based song at No. 2, “We Don’t Care About Bruno.” MRC Data crunched the numbers for Billboard and tallied up just how much of a streaming surge the 1991 track is seeing in the wake of the movie’s blockbuster success.

MRC reported that in the first four days the film was out, the 3.1 million on-demand streams for Nirvana’s song represented a 734% increase over the total streams in the four days before “The Batman” came out.On March 8, the last date for which MRC reported totals, “Something in the Way” was streamed 1.6 million times, a peak reached from a low of 72,000 streams a week earlier.Interest in the song is also helping boost numbers for the 1991 “Nevermind” album on which it first appeared, even though the album has already been a consistent catalog vinyl seller in recent years.