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New Nielsen Measurement Shows Streaming Usage Outrunning Broadcast TV In May
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deadline.comA new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.The streaming video data included SVOD and AVOD.
Streaming and broadcast now account for half of television time. Cable accounted for 39%, and “other” viewing for 9%.“The past year has categorically shifted the television viewing landscape.
Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their
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