The NCAA on Monday set the stage for student athletes to be able to make money off their own names, images and likenesses. A recommendation was handed down by the The Division I Council and will be addressed at the Division I Board of Directors meeting on Wednesday.The organization’s hand has been forced by laws passed in 20 states enabling athletes to control their own names, images and likenesses.
On July 1, laws in seven of those states go into effect: Alabama, Florida, Georgia, Kentucky, Mississippi, New Mexico and Texas.
Another state, Arizona, has a law going into effect July 23, while a further 12 states, such as California, have enacted laws that take effect at later dates.While the new stance impacts all sports, the big TV money is
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