Joe Masher, the COO of midsize exhibitor Bow Tie Cinemas, says he noticed that families from New York City — where movie theaters were closed for nearly a year, until March 5 — had been flocking to the circuit’s locations in Connecticut and New Jersey that were able to reopen in recent months amid the pandemic. “It’s amazing how many people were coming from the city,” says Masher, who is in charge of the New York chapter of the National Association of Theatre Owners.
Family movies have been the surprise box office success of the pandemic, with Universal and DreamWorks Animation’s The Croods: A New Age the strongest case-in-point.
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