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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Movie Theaters Increasingly Bet on Family Films Amid Reopening

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hollywoodreporter.com

Joe Masher, the COO of midsize exhibitor Bow Tie Cinemas, says he noticed that families from New York City — where movie theaters were closed for nearly a year, until March 5 — had been flocking to the circuit’s locations in Connecticut and New Jersey that were able to reopen in recent months amid the pandemic. “It’s amazing how many people were coming from the city,” says Masher, who is in charge of the New York chapter of the National Association of Theatre Owners.

Family movies have been the surprise box office success of the pandemic, with Universal and DreamWorks Animation’s The Croods: A New Age the strongest case-in-point.

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