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K-Pop Game Launch Backed by BTS Agency Big Hit Entertainment

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variety.com

Patrick Frater Asia Bureau ChiefKorean pop music is becoming available in ever more formats. The latest is a mobile game “Rhythm Hive” which launched Thursday and features BTS and other K-pop acts from the Big Hit Entertainment stable.The game is produced by developer, Superb Corp., which BHE describes as an independent corporation that leads Big Hit Entertainment’s game business.The game allows players to play the music of BHE artists in various ways, alone, with friends (“live stage” mode) or in a competitive manner (“mix challenge” mode).

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