As we’ve seen with other HBO Max movies that hit theaters and the streaming service simultaneously, whenever there’s a solid number at the B.O., there’s also a solid draw in-homes.
That wasn’t the case with James Wan’s giallo-inspired horror title Malignant which died at the weekend domestic B.O. with a $5.57M opening and a divided audience C CinemaScore, as well as 753K U.S.
households watching the pic per Samba TV.Remember, these are unique views for the movie in the 3M Smart TV U.S. households that Samba TV measures.
Malignant‘s HBO Max first weekend draw is 53% less than the 1.6M who tuned in to the Wan produced The Conjuring: The Devil Made Me Do It, which posted a domestic debut of $24.1M over the June 4-6 weekend.
Read more on deadline.com
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