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ITV The Games viewers switch off as Holly Willoughby and Freddie Flintoff team up

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Holly Willoughby and Freddie Flintoff were quick to turn off as the show made its ITV debut last night. The series - a reboot of a former Channel 4 show from decades past - involves pitting celebrities against each other in Olympic tasks.

The programme features Mel B's daughter Phoenix, former Strictly pro Kevin Clifton, Paddy McGuiness' wife Christine Martin and a host of other celebrity faces including stars of EastEnders and Coronation Street taking on sports events. READ MORE: Martin Lewis advice as energy bill hikes 'smell wrong' as some direct debits doubleIn the first event of the series, little-known singer-songwriter Chelcee Grimes took the win in the women's hurdles.

Unfortunately the only sprinting some viewers were doing was towards the remote control. @MikronsMalton said: "Puts the #TheGames on.

Haven’t a clue who anybody is. Turns off. That should be a challenge. See how fast you can change the channel over. " @HarryH said: "# TheGames was that the worst opening to a show ever ? … and it mentioned 12 celebrities and then it showed pictures of 12 unknown people ?!" @BattleGoff said: "Watching #thegames and wondering what is the point in all this?

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