Patrick Frater Asia Bureau ChiefGiant-screen cinema company Imax and Greater China exhibition company Broadway have struck a deal to build four additional Imax theaters in mainland China’s biggest city Shanghai.
The agreement means that Imax is on course to have close to 1,000 venues in operation in mainland China.All four downtown Shanghai sites will adopt top-end laser technology.
They include One East, a flagship mixed use property owned and operated by Brookfield Properties that is set to open later in 2021.Broadway, affiliated to Bill Kong’s Hong Kong-based Edko distribution and exhibition group, now operates 436 screens in 52 complexes in China.
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