The Weeknd is about to do the Super Bowl – and it’s going to be expensive. The 30-year-old After Hours star is set to hit the stage for the halftime show performance on Sunday (February 7) during the big game. PHOTOS: Check out the latest pics of The Weeknd And the superstar himself is putting tons of his own money into the performance, apparently: The Weeknd spent $7 million of his own money on production costs for his Super Bowl halftime show, his manager Wassim “Sal” Slaiby told Billboard last week.
He’s doing so to “make this halftime show be what he envisioned,” his manager added in the story, going on to explain that the NFL will cover production costs as usual. “But in general for Super Bowl performances, according to top managers
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