Things were looking grim for Spanish sports fans heading into the country’s second weekend under a government mandated lockdown, and grimmer still for those with rights to broadcast the nation’s favorite game of football.
An early outside-the-box idea materialized when football league La Liga, Banco Santander, Spanish broadcaster Movistar Plus and eSports celebrity Ibai hosted a first-of-its kind Unicef fundraiser pitting actual players from 18 league teams against one another in a three-day FIFA tournament broadcast and streamed globally.
Barcelona and Malaga opted to sit out as both are sponsored by Konami, creators of FIFA competitor Pro Evolution Soccer. “We ended up with some top athletes who are very competitive and, even though this
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