a tally that beat the company’s initial projection by two years.Per AT&T, HBO and HBO Max added 2.7 million domestic subscribers by the end of the first three months of 2021, with subscriptions up by more than 11 million year over year, driven by HBO Max retail subscriber growth.To put that in context: Disney+ shot past 28 million subscribers within its first three months and last month surpassed 100 million subscribers, a milestone it reached years ahead of schedule.
AT&T reported at the end of January that it has around 61 million subscribers between HBO and HBO Max around the world, and now has nearly 64 million globally.AT&T said last month that its updated forecast expects HBO Max and HBO to reach between 120 million and 150.
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