Unlike Easter last year, we’re actually going to be able to go to the movies this weekend.With drive-ins solely operating a year ago in the U.S.
and Canada as the main means of moviegoing, Universal released their DreamWorks Animation title Trolls World Tour into homes on PVOD for the rental price of $19.99 (over 48 hours) and grabbed whatever theaters they could.
Reports figured that Uni cleared $100M from Trolls World Tour in the title’s first 19 days. There was a lot of commotion from exhibition about Uni’s theatrical window-busting, and going-day-and-date, but in hindsight, it was a necessary pivot with close to all indoor movie theaters closed down.Even though Warner Bros.
Read more on deadline.com
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