Things still look bad, really bad, for the television advertising but German free-TV giant ProSiebenSat.1 sees signs of hope.
In its quarterly earnings report Friday,ProSiebenSat.1 said stronger ad bookings for July were the "first positive trend" in the TV ad business since the start of the coronavirus crisis.
The company, which operates several free and pay TV channels in Germany, as well global TV production group Red Arrow (Love is Blind), expects ad revenue to drop by "slightly less than 20 percent" in July compared to last year.
That's not good but it is substantially better than the 34 percent drop ProSiebenSat.1 recorded in the second quarter, as Germany went into COVID-19 lockdown.
Read more on hollywoodreporter.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.