Fox Corp. said it will acquire Tubi, the ad-supported free streaming service, for $440 million in cash — a deal funded largely from Fox’s sale of its 5% stake in Roku.
With Tubi, Rupert Murdoch’s TV broadcasting and cable company adds a dedicated streaming component to capture the rising internet-video tied: Tubi offers over 20,000 older TV shows and movies to watch for free and claims to have a base of 25 million active monthly viewers. “Tubi will immediately expand our direct-to-consumer audience and capabilities and will provide our advertising partners with more opportunities to reach audiences at scale,” Fox Corp.
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