EXCLUSIVE: Entertainment veteran Pamela Levine, most recently president of Worldwide Theatrical Marketing for Twentieth Century Fox and former chief marketing officer of HBO, has joined start-up BookClub as CMO.The company, which will launch this spring as a digital and mobile platform, has also tapped entertainment marketer Talia Gerecitano, as VP, Original Content Marketing.
BookClub says it aims to scale conversations through author-led and celebrity-moderated video and audio book clubs to readers globally.Authors can join personal book groups, lead virtual discussions and share exclusive interviews to help bring their words to life for readers who want to dive deeper and engage in conversation.“The entertainment and literary worlds have
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