Mike Wass Ed Sheeran has perfected the recipe for a mega-selling album. Simply combine inoffensive ballads with up-tempo pop songs, before seasoning with a dash of something new to feign growth — in this case, synth-pop.
As with previous entries in the superstar’s arithmetic operator series (“+,” “x” and “%”), “=” is engineered to please as many people as possible.
And that isn’t necessarily a bad thing. Sheeran knows his way around a catchy chorus as well as anyone and the stripped-back moments are just sincere enough to tug at your heartstrings.But let’s start with the new ingredient: Sheeran’s blossoming love of the banger.
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