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E! Online Redesigns, Moves from ‘Glossier’ Look to Highlighting 24-Hour News, Live Events

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Also Read: Shaun Robinson Slams Former 'Access Hollywood' Co-Host Billy Bush for 'White Privilege'Freedman says between 80% and 90% of the visits to E!

Online come from users on mobile devices, so the redesign took their needs into account in a unique way. Freedman’s team is hoping to encourage “stickiness” — which means those who check the homepage do so repetitively and stay on the site — and when asked what the already-sticky, average E!

Online user might notice in terms of changes if they checked the site Sunday night and looked again Monday morning, she said, “It depends what’s happening in the world!”The focus will be on current events — whatever they are — and stories from the company’s news writers, with trending topics high up.

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