Zoe Hewitt Disney Imagineers are storytellers above all else, so in developing the cruise line’s newest ship, aptly named the Wish, the team took full advantage of scaffolding their stories with cutting-edge technology.
Guests will kick off their cruising experience with an app that allows them to access the Disney Uncharted Adventure as a way of starting their magical experience before they set sail.
A greeting from Mickey and Minnie will include a story about the wishing star, which capitalizes on the brand slogan “When you wish upon a star.” The app will transform guests’ cellphones into an “enchanted spyglass” to aid in the coming adventure.Upon accessing the app again once onboard, guests will learn the wishing star has broken into.
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