Brian Steinberg Senior TV EditorDiscovery brought a vision to advertisers this year that it will be hard to duplicate in sessions to come.The owner of the TLC, Food Network and HGTV cable outlets spent Wednesday morning explaining how its networks, focused largely on reality and documentary programming, could stand through even conditions spurred by the coronavirus pandemic.
Programming and advertising executives nodded to new “at home” formats devised for popular hosts like Guy Fieri and The Pioneer Woman, while articulating new shows and series that will debut in weeks to come.
Discovery made the presentation as part of the industry’s annual “upfront,” when U.S. TV networks try to sell the bulk of their ad inventory for the next.
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