Italy show audience 2020 and Italy

Discovery Boosts Italy Standing as Third Linear Network After RAI and Mediaset

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variety.com

Nick Vivarelli International CorrespondentDiscovery continued to expand its footprint in Italy in 2020, and has cracked the country’s top three networks.The media giant’s linear channels last year commanded an almost 8% average audience share, up 4% compared with 2019, bolstering its standing as the country’s third free-TV player after state broadcaster RAI and private network Mediaset.Year-end figures for Discovery’s now bolstered linear success in Italy –– where free-TV viewers grew during the pandemic –– are being released just as the company best known globally as a cable player, is rebranding and re-launching its Discovery Plus streaming service across Europe.

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